HI! I'M KASEY.
Since beginning my journey in marketing and communications, my dedication to the work and motivation to grow have led me to exceptional projects and experiences. Take a moment to explore my portfolio below, which includes a combination of collaborations, commissioned work and side projects. Don’t hesitate to reach out if you’d like to learn more.
THE TOTAL PACKAGE
Photography | Videography | Design | Copywriting | Websites | Print Materials | Presentations
EXPERIENCE
MARKETING COMMUNICATIONS SPECIALIST/ INVESTOR RELATIONS
Carolina Natural Resource Group, 2023-Present
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Led website development and content strategy, crafting compelling and accessible copy to explain a complex investment concept.
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Researched and authored a 32-page, fully sourced Outlook forecasting the Natural Gas market, distributed in both digital and print.
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Designed and developed high-impact digital and print presentations tailored for high-net-worth investors.
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Presented and educated investors on the asset class’s benefits through in-person meetings and Zoom sessions.
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Produced an educational video series, including scripting, shooting, and editing for YouTube.
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Directed strategic marketing efforts, resulting in over $2 million in investments raised over two years.
MARKETING COMMUNICATIONS SPECIALIST
Compassion International, 2021-2023
Crafted clear and compelling copy for landing pages, social media, email, blog, and magazines.
Oversaw development of weekly email sent to all USA supporters (approx. 1 million).
Prepared sensitive crisis communications for same day distribution.
Primary writer for major fundraising campaigns.
DIRECTOR OF COMMUNICATIONS
East Lake Community Church, 2015-2020
Managed all aspects of marketing and communications
Facilitated a rebrand in 2018 that included website, logo, and vision statement.
Established a style guide to ensure consistent ministry-wide communication.
Wrote emails for pastors to varying audiences.
Managed social media accounts.
Designed all digital and print materials.
Edited devotional booklets and small group guides.
Created digital content for use on social media and in service.
On-site photographer for all special events and services.
OFFICE MANAGER
Textile Restorations, 2009-2015
Wrote a comprehensive training manual for the Customer Service department.
Hired and trained all customer service representatives.
Acted as liaison between departments.
Facilitated the communication and resolution of escalated issues.
Coordinated trade show events for sales team, including ordering marketing materials.
Maintained current accounts payables/receivables records.
BACHELOR OF ARTS
Columbia International University, 2004-2008
Double Major: Humanities and Biblical Studies
Minor: Communications
Graduated Cum Laude
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